Website hokiliiga.ee
Last updated: 2026
1. Data Controller
The controller of personal data is:
DigitalHelp OÜ
Registry code: 17366277
Email: info@digitalhelp.ee
DigitalHelp OÜ operates the website hokiliiga.ee, including the statistics platform, live streaming services, online services, and e-commerce functionality of Ida Hokiliiga.
The company determines the purposes and means of processing personal data in accordance with the EU General Data Protection Regulation (GDPR) and Estonian legislation.
2. About Ida Hokiliiga
Ida Hokiliiga (IHL) is an amateur ice hockey league and sports project.
League organizers provide information about teams, matches, and players to DigitalHelp OÜ for publication, statistics, and sports coverage.
3. Purposes of Processing, Categories of Data and Legal Basis
3.1 Organisation and Coverage of Sporting Activities
Categories of data
- first and last name of players
- date of birth / age
- team and jersey number
- position
- sports statistics
- disciplinary decisions
- photos and video materials
- interviews and public comments
Legal basis
- Article 6(1)(b) GDPR — performance of a contract (participation in the league)
- Article 6(1)(f) GDPR — legitimate interest in organising, documenting and publicly reporting sporting competitions
Legitimate interest includes:
- maintaining sports history
- transparency of competitions
- publication of results and statistics
- development and promotion of amateur hockey
3.2 Live Streaming and Video Recording
Categories of data
- image
- voice
- gameplay actions
Legal basis
- Article 6(1)(f) GDPR — legitimate interest in recording and broadcasting sporting events of public interest.
Matches are public sporting events and participants and spectators understand that photo and video recording may take place.
3.3 Sale of Goods, Tickets and Services
Categories of data
- name and surname
- contact details
- address
- bank/account details
- purchase history
Legal basis
- Article 6(1)(b) GDPR — performance of a contract
- Article 6(1)(c) GDPR — legal obligations (accounting and taxation)
Payment data is processed by payment service providers.
3.4 Contact Forms and Marketing
Categories of data
- name
- message content
Legal basis
- Article 6(1)(a) GDPR — consent
- Article 6(1)(f) GDPR — legitimate interest in communication
Consent can be withdrawn at any time.
3.5 Video Surveillance (where applicable)
Categories of data
- facial image
Legal basis
- Article 6(1)(f) GDPR — legitimate interest in ensuring safety and property protection.
4. Public Events and Publications
Sporting events are public events. Publication of:
- results
- statistics
- disciplinary decisions
- league tables
is considered sports reporting and part of sports history.
📌 Player statistics and match results are stored indefinitely as part of sports history.
4.1 Use of Social Media and Third-Party Platforms
We use third-party platforms and social networks to publish content and broadcast sporting events, including but not limited to:
- YouTube
- Facebook / Instagram
- TikTok
- Telegram
- other media and streaming platforms
When content is published on these platforms, personal data may be processed by the respective platform providers as independent data controllers, in accordance with their own privacy policies and terms of service.
Such platforms may:
- store data outside the European Economic Area (EEA);
- apply their own analytics and advertising technologies;
- make content accessible to an unlimited audience;
- allow further sharing, copying, or redistribution of content by third parties.
After publication, DigitalHelp OÜ does not control further processing of personal data carried out by these platforms or other users.
Removal of content from such platforms is governed by the rules and technical capabilities of the respective platform and may be limited or impossible.
5. Photos and Videos on the Internet
Materials may be published:
- on the website
- YouTube
- TikTok
- Telegram
- media outlets
After publication:
- further distribution by third parties may be outside our control
- removal from independent platforms may be impossible
We take reasonable steps to remove materials from official resources upon justified request.
6. Minors
If a participant is under 18:
- consent must be provided by legal guardians
- team representatives are responsible for informing players
- the league may consider players informed via official team representatives.
7. Data Retention Periods
Accounting data — 7 years (Estonian law).
Contact data — up to 3 years after last interaction.
Marketing materials — until consent is withdrawn.
Sports statistics and results — stored indefinitely.
8. Data Sharing
Data may be shared with:
- hosting providers
- IT contractors
- payment providers
- streaming platforms
- international sports organisations
- public authorities where legally required
Transfers are performed in compliance with GDPR.
9. Cookies
The website uses cookies for:
- website functionality
- analytics
- improving user experience
Users can manage cookies via browser settings.
10. Security Measures
We implement:
- secure servers
- restricted access to data
- firewalls
- access monitoring
- contractual obligations with contractors
In case of a data breach posing high risk, data subjects will be notified as required by GDPR.
11. Data Subject Rights
You have the right to:
- access your data
- request correction
- request deletion (where applicable)
- restrict processing
- object to processing
- withdraw consent
- data portability
Requests: info@digitalhelp.ee
We may request additional identification to protect your data.
Requests are answered within 1 month.
12. Limitations of Rights
The right to erasure may be limited where data is necessary:
- to comply with legal obligations
- to protect legitimate interests
- to preserve sports statistics and history
- to defend legal claims
13. Complaints
You may lodge a complaint with:
Estonian Data Protection Inspectorate (Andmekaitse Inspektsioon – AKI)
14. Policy Updates
We may update this Privacy Policy.
The latest version will always be available on hokiliiga.ee.