Partnership with Ida Hokiliiga
Become an Ida Hokiliiga Partner
Bring your brand into the heart of the hockey season: matches, broadcasts, statistics, social media, special events and an active sports community.
6
league teams
180+
players and participants
30+
matches per season
355 000+
Facebook views
Your Brand as Part of the Hockey Season
Ida Hokiliiga brings together players, teams, fans, families and business representatives around amateur hockey in Estonia.
We offer partners more than simple logo placement: meaningful season-long visibility across the league website, social media, video broadcasts, statistics, content and special hockey events.
Why Partner with IHL?
Season-Long Visibility
Regular brand visibility in content related to matches, results, teams, players and league events.
An Engaged Audience
Reach a connected community of players, fans, families, entrepreneurs and team managers.
Online and On-Site
Brand integration across the website, broadcasts, social media and directly at hockey events.
Who Your Brand Reaches
Players
Adult league participants who regularly purchase equipment and use services in transport, healthcare, insurance, food, leisure and technology.
Fans and Families
People who follow matches, watch video content, attend events and engage with league publications.
Teams and Managers
Team organisers and managers who make decisions about equipment, travel, services and commercial partnerships.
Business Community
Entrepreneurs, company executives, professionals and potential B2B partners connected to Estonia’s hockey community.
Opportunities for Partners
Each partnership package is tailored to the brand’s objectives, target audience and desired level of visibility.
Official Website
- logo placement and link to the partner’s website;
- display banners;
- dedicated partner page;
- integrations on match pages;
- visibility on team pages;
- presence on player profiles.
Statistics
- standings;
- player rankings;
- statistical match reports;
- best players of the season;
- Player of the Match award;
- season-ending awards.
Social Media
- posts and sponsor mentions;
- Reels and short-form videos;
- Stories;
- giveaways and competitions;
- promo codes;
- branded content series.
Video Broadcasts
- pre-roll sponsor screens;
- logo and graphics during broadcasts;
- advertising videos;
- branded replays;
- commentator mentions;
- advertising during breaks.
Content
- player interviews;
- team stories;
- highlights;
- branded special projects;
- match video recaps;
- photo and video reports.
Events
- final game days;
- hockey match shows;
- tournaments;
- award ceremonies;
- fan competitions;
- on-site brand activations.
Partnership Formats
Group Naming Partner
The right to integrate the brand name into the official name of one competition group. The partner’s name is used in standings, schedules, statistics, publications, broadcasts and season-long communications.
Availability is limited: only one naming partner per group.
Strategic Partner
Extended season-long visibility with the option to own a specific category, content series, award or media project.
For example: technology partner, automotive partner, broadcast partner, statistics partner, highlights partner or awards partner.
Official Partner
Regular brand visibility across IHL digital platforms, selected broadcasts, publications and league events.
Hockey Community Partner
A partnership format for companies that want to support the development of amateur hockey and gain visibility in Ida Hokiliiga communications.
Special Project Partner
Become a partner of a tournament, final game day, match show, broadcast, competition, award, statistical category or dedicated content series.
Beyond the Regular Season
Themed Hockey Shows and Special Events
IHL creates final game days, fan competitions, award ceremonies and special on-ice projects.
Match Shows
Branded game moments, competitions, special awards and direct fan engagement.
Corporate Events on Ice
Team activities, corporate tournaments, training sessions, special matches and private events.
Custom Activations
Promo codes, prizes, competitions, branded content and special offers for players and fans.
Technology Partnership
Together with DigitalHelp OÜ, the league is developing modern digital infrastructure for amateur hockey.
- modern video broadcasts;
- automated content creation;
- advanced game statistics;
- digital player profiles;
- smart partner integrations;
- AI-supported analytics and new media formats.
First-Mover Opportunity
Your brand can become the first partner behind a new technology format in amateur hockey.
The partnership may include funding, equipment, connectivity, infrastructure or a co-branded pilot project.
Need a Different Format?
Tell us what your brand wants to achieve. We will prepare a tailored proposal covering the website, social media, broadcasts, content, statistics, events or a dedicated promotional activation.
Let’s discuss cooperation.
Become part of the IHL hockey season and connect with an active sports and business community.
DigitalHelp OÜ
Artem Kondranin
Digital Partnerships